SAP game intelligence inside the Baylor app

Activation 03 · SAP App

One place for a fan-first SAP Business AI Game Center

A fan-first SAP Business AI Game Center where real-time data storytelling, predictive probabilities, and interactive football intelligence keep supporters engaged throughout the event.

Return To Overview Review Brief

One live product loop. Real-time intelligence in the hands of every fan.

The flow starts with emotional access and quickly moves fans into SAP-branded intelligence. We are taking the real-time predictive analytics SAP built for professional benches and bridging the gap between the stadium and the living room.

Fan watching player cam at home
Module 01

SAP Business AI Game Center

A completely renovated Baylor Athletics App experience. Real-time player data, game probabilities, and exclusive pre-game player cams -- all 'Powered by SAP.'

SAP Live Stats App Interface
Module 02

Heavyweight Social Integration

46-Post Social Media Integration across all platforms (30 Basketball, 12 Football, 4 Premium Video Assets) featuring the 'SAP Stat of the Game.'

In-stadium app usage
Module 03

In-Stadium Naming Rights

Two (2) full minutes of exclusive 360-degree LED ribbon board takeovers per half, plus exclusive naming rights to the 'SAP Crunch Time' media timeout.

Rubric Fit & Measurement

How this activation guarantees memorable impact and verifiable ROI.

01 / Engagement & Behavior

Identify fans through login behavior. We track pregame open rates, repeat session loops, average watch time, and conversion from the live player cam directly into the stats environment.

02 / Education & Brand Lift

Compare favorability among app users vs. non-users via seasonal pulse surveys. We report brand recall explicitly tied to the "SAP Business AI Game Center" rather than generic sponsor awareness.

03 / Relationship Building

App usage creates an ongoing digital touchpoint with measurable repeat behavior. Track opens, dwell time, and replay interactions to build post-event retargeting pipelines.

Academic & Fan Integration

The Hankamer School of Business

  • Keynote Series: SAP executives can be integrated as guest lecturers for Baylor sports strategy and tech programs, creating a direct talent recruitment pipeline.
  • Live Case Studies: SAP and Playfly can partner to let students analyze anonymized fan data, bridging the gap between athletics and academics.

Playfly App Integration

  • Push Notifications: Strategic game-day push alerts powered by SAP HANA drive fans into the SAP Business AI Game Center.
  • SAP Crunch Time Naming Rights: Own the under-4-minute media timeout moment with branded app prompts and arena integrations.
  • Data Value Loop: Fans get real-time analytics, Playfly captures high-quality first-party user data, and SAP gets direct engagement with a projected 42% of the active audience.

Playfly Proof Layer

See the full measurement framework built for SAP.

The dedicated Measurement page expands this section into an enterprise-grade ROI story, naming Nielsen, Zoomph, and Playfly Insights, explaining the cross-channel lift model, and showing the survey controls that protect the proposal from weak methodology.

Open Measurement Framework Review Executive Brief

Activation Inventory

The Bottom Line

SAP Business AI Game Center

A completely renovated Baylor Athletics App experience. Real-time player data, game probabilities, and exclusive pre-game player cams -- all 'Powered by SAP.'

Heavyweight Social Integration

46-Post Social Media Integration across all platforms (30 Basketball, 12 Football, 4 Premium Video Assets) featuring the 'SAP Stat of the Game.'

In-Stadium Naming Rights

Two (2) full minutes of exclusive 360-degree LED ribbon board takeovers per half, plus exclusive naming rights to the 'SAP Crunch Time' media timeout.
Complete Pitch

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