SAP speaker keynote environment

Activation 01 · Keynotes

Monthly keynotes that turn into an enterprise forum

A recurring speaker series built for Mid-market CXOs and IT decision-makers from the Dallas-Austin-Houston triangle, giving SAP consistent executive access, visible thought leadership, and ongoing market credibility.

Review App Return To Suites

Own the room. Address the exact mid-market decision-makers you want to reach.

The Baylor Club isn't just a premium hospitality space; it is the networking epicenter of the I-35 corridor. Through the SAP Executive Series, we provide a turnkey platform for your leadership to deliver keynote presentations directly to a curated audience of Central Texas business owners.

Conference speaker photo
01

The B2B Summit

Hosted at the Baylor Club in McLane Stadium. A highly focused, invite-only environment targeting the exact I-35 mid-market executives SAP needs to reach.

Executive dinner table at the Baylor Club
02

The Executive Dinner & Demos

Shifting from presentation to conversation. Prospects engage directly with hands-on SAP technology demonstrations to move high-value relationships forward.

Executive Networking and SAP Demos
03

S3E Talent Pipeline

Direct access to emerging talent through Baylor’s academic ecosystem, significantly reducing SAP's long-term onboarding and recruiting costs.

Measuring The Impact

How we quantify the B2B lead generation of the Executive Series.

01 / Direct Lead Capture

Seamlessly integrating attendee registration data directly into SAP's CRM for immediate post-event sales follow-up.

02 / Deal Cycle Acceleration

Tracking the pipeline velocity of prospects who attend an SAP Keynote versus traditional cold-outreach targets.

03 / Content Syndication

Recording and packaging keynote sessions into high-production B2B marketing assets for SAP's regional digital campaigns.

Academic & Fan Integration

S3E Talent Pipeline

Direct access to emerging talent through Baylor’s academic ecosystem, significantly reducing SAP's long-term onboarding and recruiting costs.

Sustainability, Brand Purpose & Always-On Storytelling

  • Community Impact: One (1) keynote event per year is dedicated entirely to SAP's sustainability initiatives and local charitable partnerships in Central Texas.
  • Purpose-Driven Networking: We pair SAP executives with local non-profit leaders to ensure the brand's purpose pillars are highlighted just as heavily as their software capabilities.
  • Always-On Content Engine: Every keynote is recorded, packaged, and distributed through SAP's digital channels for publish. reuse, and repurposing.
  • Co-Innovation Loop: Keynote content feeds directly into SAP's Sapphire and TechEd conference programming — giving the Baylor partnership global visibility at SAP's two largest customer events.
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