SAP-powered iPad Pro suite experience

Activation 02 · Premium Suites

Premium spaces with clear product evidence

From the McLane suite to Foster Pavilion's end-wall command center, SAP becomes visible inside the premium spaces where executive trust and product proof are built together.

Review Keynotes Return To Patch

A reimagined premium environment where SAP technology drives the conversation.

By adopting SAP infrastructure, Baylor Athletics turns 300,000+ annual attendees into a massive, live demonstration of SAP's mid-market capabilities. This uniquely includes traveling Big 12 away fans. When SAP executives bring prospects, internal top-performers, and visiting executives from competing markets to the suites, they aren't just watching football—they are watching SAP software manage a 45,000-seat city.

• Capturing traveling C-suite decision-makers from Dallas, Austin, Houston, San Antonio, and Fort Worth.

SAP Interactive Suite Table
01

The Executive Huddle

Transforming traditional hospitality into an active deal-closing space for C-suite and VP-level executives from Dallas and Austin.

SAP Suite Premium Seating
02

The Co-Innovation Table

Fully integrated SAP technology in the suite, allowing guests to explore real-time data and business solutions live during the game.

SAP courtside executive club with premium environment hospitality
03

24/7 Remote Co-Working

Beyond game day, the suite serves as a premium remote workspace for SAP regional employees, strengthening internal retention and collaboration.

The B2B Value Ecosystem

The SAP Suite is not just hospitality; it is a highly orchestrated B2B acquisition environment supported by the highest levels of Baylor University.

Institutional Support

  • The Executive Welcome: Each SAP VIP guest receives a personalized welcome letter signed by Baylor President Dr. Linda Livingstone and VP of Athletics Doug McNamee.
  • Playfly Concierge: On-site Playfly executives facilitate warm introductions between SAP leadership and target C-suite guests.

Social & Digital Amplification

  • Instagram VIP Features: Two (2) exclusive Instagram Reels per season highlight the SAP Executive Game Day and tag relevant enterprise partners.
  • LinkedIn Amplification: Professional recaps of networking events are posted on Baylor Athletics' LinkedIn to engage the Dallas and Austin tech corridor.

16

Home Games &
Keynote Events

100%

C-Suite & VP-Level
Guest Curation

Asset Mix & Pricing

The Executive Huddle Package

This is not a generic hospitality buy. This is a premium component inside the broader enterprise platform, built to justify high-value B2B meetings, operational proof, and multi-million dollar pipeline conversations.

Annual Investment

Core value inside the $1.5M - $2.0M annual platform

Exact Inventory

1 Branded Suite + 16 VIP Tickets + 4 Pre-Game Sideline Passes + Three (3) rotating 15-second sideline LED spots per half

*Includes a dedicated allocation of sideline passes specifically earmarked for SAP internal employee engagement and top-performer incentive rewards.

Next Activation

Keynote Events →